A digital showroom that makes you feel the ride before you buy it

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Allebike is a high-end bicycle manufacturer from Sweden — mountain, road, and gravel bikes built for riders who take the sport seriously.

The brief was clear: not a webshop, but a showroom. The design took its cues from Polestar and Porsche — clean Scandinavian lines, full-bleed photography, and a product page architecture that lets the bike do the talking. Every section was designed to make you feel the quality before you ever touch one.

This project was won through a design competition on 99designs. The client’s brief included a line that stayed with me: “visitors browse on mobile, but will often return with a computer for indulging deeper in the text.” A client who writes like that makes the work easy to love.

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“Colt was a great designer for our new web site design, listning closely to our directions, and gave good proposals when we didn't know exactly what we needed or wanted. I highly recommend Colt for anyone needing a new web design!”

– Peter